studio@glucalai.com
GL Design Studio - P. IVA 02867370906 @ All Rights Reserved
Selected Work.
A curated selection of built environments, brand systems, and cultural platforms — designed and directed as coherent worlds.
PROJECTS SHOWN HERE ARE INTENTIONALLY LIMITED
BUILT ENVIRONMENTS.
HOSPITALITY · RETAIL · RESIDENTIAL
We design and deliver real, built environments — from concept development to completion.
Each project is led through a unified creative direction, ensuring coherence between space, identity, and atmosphere.
AGUA
The World’s First Seafood Churrascaria
Hospitality · Brand-led Environment
Alghero, Italy
AGUA is the world’s first seafood churrascaria — an original hospitality concept fully conceived, designed and directed from the ground up.
The project transformed an open garden into a high-end dining environment through complete creative and spatial direction.
Every architectural element and interior detail was custom-designed, with most furnishings specifically developed for the space.
The project extends beyond the built environment into a unified brand ecosystem, including identity design, visual systems, communication, content direction and launch strategy.
AGUA represents a fully authored hospitality world, delivered through a single, coherent vision.
SCOPE
· Creative & Art Direction
· Spatial & Interior Design
· Custom Furniture Design
· Brand Identity & Visual Systems
· Graphic Design & Communication
· Content Direction & Photography
· Social & Brand Launch Strategy
SUSHI LINE
Flagship & Brand Expansion Concept
Hospitality · Large-scale Interior
Sassari, Italy
Sushi Line Sassari is the brand’s largest venue to date — a 1,200 sqm flagship designed to define the future visual identity of the chain.
The project establishes the aesthetic foundation for brand expansion, guiding the renovation of existing locations and all upcoming openings.
The space was conceived from a completely empty structure, following the reconstruction of a building severely damaged by fire.
The interior concept merges three distinct languages — traditional Chinese elements, industrial architecture, and a naturalistic environment featuring an internal pool and waterfall integrated with the dining area.
Every architectural element, interior detail and custom furnishing was individually designed and produced, including a corten steel façade developed specifically for the project.
The result is a highly characterized hospitality environment that redefines the brand’s spatial identity at scale.
SCOPE
· Creative & Art Direction
· Interior & Spatial Design
· Large-scale Concept Development
· Custom Furniture & Architectural Elements
· Façade Design (Corten Steel)
· Brand-led Spatial Identity
· Design Direction for Brand Expansion
VANITY BEAUTY
High-End Brand & Spatial Redesign
Wellnes · Brand-led Environment
Alghero, Italy
Vanity Beauty is a high-end beauty brand undergoing strategic expansion across premium locations.
The project involved a complete spatial and brand redesign, conceived to support the evolution and scalability of the brand.
The existing space was entirely demolished and reconstructed, with all internal layouts redefined from scratch.
Rooms, functions and circulation were redesigned to create a refined, contemporary environment aligned with a luxury wellness experience.
Alongside the architectural transformation, the project included a full restyling of the brand identity.
Logo design and visual language were redefined to ensure coherence between space, image and brand positioning across current and future locations.
SCOPE
· Creative & Art Direction
· Interior & Spatial Redesign
· Full Space Reconfiguration
· Brand Identity & Logo Redesign
· Visual Language & Brand Alignment
· Design Direction for Brand Expansion
BRAND & VISUAL SYSTEMS.
STRATEGIC BRANDING, NOT DECORATIVE GRAPHICS
Identity, graphic systems and visual languages designed to shape perception across spaces, communication and experience.
Brand identity is not a logo, but a structured visual language. We design brand systems that operate consistently across physical environments, communication assets and cultural touchpoints.
SIMB1OS1
Brand Identity & Hospitality Concept
Restaurant · Brand-led Identity
San Teodoro, Italy
Simb1os1 is the rebranding of one of the most established and renowned restaurants in San Teodoro.
The project was conceived to redefine the identity of the restaurant through a complete brand system, built around the concept of coexistence and collaboration.
The naming and visual identity were developed to represent the union of two complementary worlds — cuisine and wine — embodied by the collaboration between chef and sommelier.
The logotype and symbol merge key elements of the gastronomic universe into a single, balanced system, transforming brand meaning into visual language.
Beyond the identity itself, the project extended across all physical and communicative touchpoints, ensuring coherence between space, brand, and experience.
Simbiosi represents a brand designed as a living system — expressive, recognisable, and deeply rooted in its concept.
SCOPE
· Naming & Brand Concept
· Logo Design & Symbol Development
· Brand Identity System
· Visual Language & Art Direction
· Printed & Editorial Materials
· Menus & Hospitality Assets
· Uniforms & Staff Apparel
· Offline & Digital Brand Applications
HOCEANIKA
Scalable Hospitality Brand
Hospitality · Lifestyle · Brand-led Platform
Alghero → Porto Rotondo, Italy
Hoceanika is a hospitality brand conceived to be scalable from its inception.
The project originated as a single houseboat experience in Alghero and evolved into a larger, more structured operation with twin houseboats in Porto Rotondo, doubling both size and ambition.
The brand identity was designed to support growth, relocation and replication, while maintaining a clear and recognisable visual language.
Naming, logo and brand system were developed to express a contemporary relationship with water, living and slow luxury.
Beyond identity design, the project extended into full creative and communication direction.
Visual storytelling, social strategy and content production were conceived as integral parts of the brand, supporting market positioning and long-term expansion.
Hoceanika represents a brand built not as a single location, but as a platform — adaptable, coherent and investment-ready.
SCOPE
· Naming & Brand Strategy
· Logo Design & Visual Identity System
· Brand Positioning for Scalability
· Creative & Art Direction
· Social Media Direction & Content Strategy
· Photography & Visual Storytelling
· Team Training & Brand Guidelines
ARCHÉ
Boutique Seafood Brand
Retail · Hospitality · Scalable Brand System
Sardinia, Italy
Arché is a boutique seafood brand developed for Rivieccio Srl, a long-established leader in the fishing and wholesale seafood sector.
The project was conceived to translate industrial excellence into a premium retail and hospitality experience.
Designed as a scalable brand system, Arché reimagines the traditional fish market as a contemporary seafood boutique — combining fresh retail, raw seafood tasting and refined aperitivo moments paired with wines and sparkling selections.
The brand was developed to support multi-location expansion while maintaining a strong, recognisable identity.
From naming and visual identity to spatial branding and communication, every touchpoint was designed to elevate perception and ensure consistency across locations.
Arché currently operates across multiple cities in Sardinia and continues to expand as a refined, brand-led retail format.
SCOPE
· Naming & Brand Concept
· Logo Design & Payoff
· Brand Identity & Visual System
· Retail & Environmental Branding
· Printed & Digital Brand Materials
· Social Media Direction & Launch Strategy
· Brand Guidelines for Multi-location Expansion
CULTURAL PLATFORMS & EXPERIENCES
SCALABLE CULTURAL SYSTEMS · SPACE · MUSIC & BRAND
Cultural platforms are not built through isolated events, but through coherent systems capable of evolving over time.
The studio develops and governs cultural and experiential platforms that operate across music, space and brand — combining creative direction, narrative design and spatial strategy into structured, scalable ecosystems.
Each platform is conceived to adapt to multiple contexts while preserving a strong identity, ensuring continuity, recognisability and long-term cultural impact.
JETLAG
Modular music & Culture Platform
Cultural Platform · Music Format · Brand Ecosystem
Sardinia + International — Multi-format, multi-location
JETLAG is a modular cultural platform built around electronic music, spatial storytelling and brand-driven experiences.
It operates across clubs, open-air environments and large-scale venues, adapting its formats while maintaining a strong and recognisable creative identity.
The platform expands through multiple structured formats: Open Air experiences in culturally and geographically significant locations, JETLAG XL for large-scale events, JETLAG Theatre designed for theatres and amphitheatres, and JETLAG Warehouse for industrial-scale spaces.
Additional branches include electronic brunch formats, JETLAG Records (music label), and immersive branded experiences such as Airport Experience, where nightlife is staged through a narrative-driven airport simulation with performers and spatial storytelling.
Beyond events, JETLAG functions as a complete brand ecosystem, including merchandise and accessories and theTERMINAL, positioned as the first pop-up club concept in Sardinia.
Creative direction by the studio governs identity, communication, spatial setups and experience design across the entire platform, ensuring coherence, scalability and premium positioning over time.
SCOPE
· Creative Direction
· Platform Architecture (formats & sub-brands)
· Visual Identity System & Brand Language
· Event Communication & Content Systems
· Spatial & Experience Design
· Performative & Narrative Concepts
· Merchandising & Brand Extensions
· Music Label Identity (JETLAG Records)
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NEVERO
Multi-brand holding
Holding · Multi-brand Hospitality & Lifestyle Group
Sardinia, Italy — premium, high-visibility brands
Nevero is a holding operating across hospitality and lifestyle, managing multiple premium brands with strong local relevance and high market positioning.
The studio provides ongoing creative direction across the group, ensuring consistency, recognisability and strategic alignment between diverse business units.
The holding includes Maden Events, Riservato Beach Bar, Fogo (Alghero, Sassari, Cagliari), Agua Churrascaria Mediterranea, MotorentSardinia, and Equilibrium Fitness Experience.
Each brand operates within a different sector — restaurants, cocktail bars, nightlife, fitness, rentals and experiential tours — yet shares a common standard of quality, identity control and performance-driven communication.
Through continuous collaboration with ownership, the studio oversees creative strategy across visual identity, spatial design, communication systems, content direction, social presence, marketing initiatives and on-site activations.
The result is a coordinated brand ecosystem designed to strengthen positioning, elevate perceived value and support structured growth.
SCOPE
· Ongoing Creative Direction & Brand Governance
· Multi-brand Identity & Graphic Systems
· Spatial & Interior Design Direction
· Social Media Direction & Content Strategy
· Marketing Campaigns & Brand Activations
· On-site Setups & Experiential Styling
· Strategic Coordination Across Brands
Ongoing direction by selection.
Cultural platforms and experiential ecosystems require long-term vision, structured governance and continuous creative direction.
The studio collaborates on a limited number of platforms, selected for scale, ambition and cultural relevance.
Each partnership is built over time, through strategic alignment and shared responsibility for identity, experience and growth.
SELECTED COLLABORATIONS ONLY.
Selected availability.
We take on a limited number of projects per season.
If your project requires full creative direction across space, brand and experience, request a review.
BASED IN ITALY. WORKING INTERNATIONALLY.